Services: Bespoke web design | SEO | Logo design | Stationery design | Web hosting | Image editing

Building a web site

This page is aimed at outlining the various elements that need to be considered when gathering material to produce a successful online presence. It is well worth reading this page before contacting us to discuss your project so as to get a good idea of the sort of things you will need to bear in mind.

Images and graphics - Many companies already have a corporate identity prior to creating a web site. If your business fits into this category, we will need the digital versions of any logos and photographs that you require on your web site to ensure that your site slots into your already established corporate image. In the same vain, any information regarding colour schemes and font styles will also be required.

If however, you are a start up company or an existing business without a corporate identity as yet, or if you are business in need of an image overhaul, then we can produce your new identity, and then design the web site based on the created company image.

What your web site says - This is the area of your web site that carries the most importance, yet is the one area that we can't really help you with that much as you are the ones that know your business inside out. This is what will sell your services and keep people reading your web site and what will hopefully lead to you making that new sale or contact. We strongly recommend that you spend time on your web site content and thus provide us with the content rich formula that search engines like. A concise, informative and well written web site stands a very good chance of being highly ranked in all of the major search engines.

Web hosting - Every web site has to be hosted somewhere in order that people can visit it. It is important that the Server where the domain is to be hosted is reliable and that it offers maximum uptime. itech Design offers hosting using a dedicated Server package to all our clients giving you peace of mind that your site is up and running 24/7.

Search engine optimisation - SEO. This is the term associated with the preparation of a web site for successful submission to the search engine listings. This involves working on the structure of a site, how text is laid out, how often certain key words appear in your text, page title, description and what keywords should appear in the HTML of each page. All these things and more, enable a search engine to know, easily, what your web site is all about. Without SEO, you may as well not have a web site at all because unless you tell someone the address, chances are, nobody will find your site. It too, will be lost with the many thousands of sites already floating around in the never reaches of the World Wide Web.

Search engine submissions - Another important process in the success of your online project is regular submission of your site to the major search engines. This is the process of being pro-active in telling search engines that your web site exists for ranking and not just hoping that they will find you eventually anyway.