Building a web site
This page is aimed
at outlining the
various elements
that need to be
considered when
gathering material
to produce a successful
online presence.
It is well worth
reading this page
before contacting
us to discuss
your project so
as to get a good
idea of the sort
of things you
will need to bear
in mind.
Images and graphics
Many companies
already have a
corporate identity
prior to creating
a web site. If
your business
fits into this
category, we will
need the digital
versions of any
logos and photographs
that you require
on your web site
to ensure that
your site slots
into your already
established corporate
image. In the
same vain, any
information regarding
colour schemes
and font styles
will also be required.If
however, you are
a start up company
or an existing
business without
a corporate identity
as yet, or if
you are business
in need of an
image overhaul,
then we
can produce your
new identity,
and then design
the web site based
on the created
company image.
What your web site says
This is the
area of your web
site that carries
the most importance,
yet is the one
area that we can't
really help you
with that much
as you are the
ones that know
your business
inside out. This
is what will sell
your services
and keep people
reading your web
site and what
will hopefully
lead to you making
that new sale
or contact. We
strongly recommend
that you spend time on your web
site content and
thus provide us
with the content
rich formula that
search engines
like. A concise,
informative and
well written web
site stands a
very good chance
of being highly
ranked in all
of the major search
engines.
Web hosting
Every web site
has to be hosted
somewhere in order
that people can
visit it. It is
important that
the Server where
the domain is
to be hosted is
reliable and that
it offers maximum
uptime. itech
Design offers
hosting using
a dedicated Server
package to all
our clients giving
you peace of mind
that your site
is up and running
24/7.
Search engine optimisation
SEO. This is
the term associated
with the preparation
of a web site
for successful
submission to
the search engine
listings. This
involves working
on the structure
of a site, how
text is laid out,
how often certain
key words appear
in your text,
page title, description
and what keywords
should appear
in the HTML of
each page. All
these things and
more, enable a
search engine
to know, easily,
what your web site is all about.
Without SEO, you
may as well not
have a web site
at all because
unless you tell
someone the address,
chances are, nobody
will find your
site. It too,
will be lost with
the many thousands
of sites already
floating around
in the never reaches
of the World Wide
Web.
Search engine submissions
Another important process in the success of your online project is regular submission of your site to the major search engines. This is the process of being pro-active in telling search engines that your web site exists for ranking and not just hoping that they will find you eventually anyway